Branding Marketing

A ratio of small business is a feedback that is given periodically to determine how companies are performing in the market. They act as a benchmark to measure what should be improved as well as what operational tactics should be eliminated if one sees...

As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that...

Ask any cricket enthusiast and he will be able to recall the national and world records held by cricket players who then held the reign during the time period till the existence of the cricket records. However, the downside of cricket records is that...