Target Spider - Digital Marketing Tips | SEO, PPC SMO and Online Marke...

At the heart of SEO is the fact that search engines use the quantity, context and quality of links pointing to a web page when ranking it for a keyword. This helps them determine how important the site is and what it's about.
Since links are so important, it's interesting to analyse which websites have the most links. It's particularly interesting to compare link authority data with our perceptions about which sites are more popular, important on the web....

If marketing budgets were diverted from SEO to PPC campaigns then Google would make more money - so could that be a secret objective of theirs? Some disturbing signs hint that it may be - and that Google might be using shady tactics to harm SEO campaigns...

URL Optimization: 5 Best Practices for SEO
The following screenshot is a sample URL with ideal anatomy for site SEO.
A Sample of an SEO-Friendly URL

Search engines treat dashes and underscores differently from one another. Google has clearly stated that when it comes to URL structure, using hyphens rather than underscores makes it much easier for them to identify what the page is about. Take a look...