Bruun's blog

After working in Silicon Valley as a product designer, David Kadavy (@Kadavy) focused on teaching non-designers how to make beautiful design. David is known as the bestselling author of Design for Hackers, a blogger, and the host of his podcast, Love...

There is more of less a collective agreement among entrepreneurs that the idea is only a small fraction of a venture’s success.
This turns focus to the importance of executing on an idea. To work hard and to hustle. Numerous books are dedicated to this subject, and while I wholeheartedly agree with them, I want to drill down into why great ideas do not always turn into great...

Countless articles argue that it’s the smaller incremental improvements that form the overall growth of the company. However, even with many small tests yielding 2 or 3% improvements each, this kind of strategy can be the death of your company.
In product management, split testing is an excellent example of why the small improvements may not be in your interest. At the early stage of your company, chances are that you don’t have millions of website visitors. With the plethora of tools available...

Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box.
As for all other marketing channels, my favored approach is highly analytical. I prefer to start with a framework and work my way towards a list of actions based on the resulting insights. This, however, isn’t usually how SEO is approached, so if – like...