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USA TODAY’s marketing and creative team took home three ADDY awards for its “Back to the Future” replica coverwrap at Washington DC’s American Advertising Awards this past Friday, March 18.
The “Back to the Future” replica coverwrap – created for the 30thanniversary of the original film – won the 2016 Best of Show award, the year’s top award, as well as a gold in out-of-home and ambient media for guerrilla marketing and a silver in print...

The USA TODAY NETWORK has once again collaborated with the John S. and James L. Knight Foundation, this time to produce a report examining the rise of virtual reality in journalism.
“As pioneers in virtual reality storytelling, the USA TODAY NETWORK values partnerships that inform our business strategies and innovations on this new platform,” said Kevin Gentzel, chief revenue officer, Gannett. “Partnering with Knight Foundation...

At least 20 states are considering reforms to the way kits are handled by law enforcement agencies following the USA TODAY NETWORK’s rape kit investigation, proving once again the power behind the NETWORK’s investigative team.
As many as 50 different bills have been proposed in recent months, ranging from new funding for testing the rape kits to audits of long-stored evidence and reducing the discretion police departments have in deciding whether to submit evidence for testing...

USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE: GCI) announced today that it will produce VRtually There, the first branded news experience presented in virtual reality (VR). Through the launch of VRtually There, the USA TODAY NETWORK maintains its...