Hertfordshires Smarter Design Agency | Create + Deploy

And, more to the point, is it one people will like, relate to and develop loyalty to? It might seem like stating the obvious but we’ll state it anyway – it’s probably safe to say we all find people who lack personality dull and unengaging. And the same...

Remember the distant dying years of the last (although hopefully not final) century, when the internet/world wide web were still a clunky, barely functioning novelty and social media wasn’t yet even a twinkle in primary schoolboy Mark Zuckerberg’s eye...

It seems like everyone’s talking about ‘Thought Leadership’ lately – but we’re not so sure that everyone’s singing from the same hymn sheet when it comes to defining what exactly that is. Having consulted various sources, though, we’re inclined to go...

This quote from Canadian ice hockey legend Wayne Gretzky, (which the late Steve Jobs adopted as a guiding philosophy), seems more pertinent for brand strategy in a post-Covid world, especially when you consider that he also added ‘not where it has been...