Sport Industry News - Where sport meets business

The Toyota Cheetahs have announced that they’ve entered into a long-term partnership with BLK Sport, which will become the official technical partner of the Cheetahs.
As part of the partnership, BLK Sport will supply the Free State franchise with high-performance match kit, training and off-field apparel, and a range of supporter merchandise....

In this ‘South Africanisation’ of the Super Bowl, a die-hard Chiefs fan speaks of his love for the attacking flair with which his team plays the game, whilst the red hot form of a certain Buccaneers team doesn’t worry him too much, as he previews what...

Betway South Africa has launched a new sports-focused skills development programme.
That’s to further the sports betting provider’s efforts to propel the development of community sport.
The #BetwayCares Skills Hub is a nationwide programme that aims to bridge the gap between the shortage of skills programmes and the employability of the South African community during challenging economic times, such as the country is currently experiencing...

Global digital sports consultancy Seven League has revealed seven key trends it believes are set to define the digital sports landscape in 2021.
Now in its third year of publication, the “Seven Digital Trends in Sport 2021” report is drawn from insights taken from a number of leading Seven League consultants, pausing for thought after an extraordinary 12 months for the digital sports industry...