Leading Digital Public Relations Agency UAE & GCC | Cicero & Bernay

Part 2: The expected change
In the last part we explored the how the digital currencies are changing digital marketing. In this one, we will dig deeper into the challenges and the future. One of the biggest challenges traditional advertisers face when trying to reach the cryptocurrency...

Part 1: What to expect?
Digital marketing has become an important tool in the business arsenal; intense social media campaigns, targeted advertising, and heavy promotions are everyday words. By analysing user-generated data, businesses are also increasingly optimising their...

Part 2: The dichotomy of citizen journalism
In part one, I outlined the fundamental factors that contributed to the development process pertinent to the modification of the new media in Sudan.
Emerging communication technologies significantly transformed the terrain of information creation and distribution (Shirky, 2008), straining and, at times, supplanting journalism’s traditional mission of informing the public (Tumber, 2001). Mainstream...

Part 1: What’s leading to the change?
Sudanese citizen journalism is an extremely significant example of an alternative media dimension created by new technology, ending a traditional monopoly. It marks the transition from one era to another. In the wake of the country’s recent shuffles...