Advanced Social/Media Services

Raising the stakes is a classic technique for raising interest in a story. If you make things important for the characters, make it a life or death situation or, more realistically, make what will happen have an impact on people lives, then more people...

Another storytelling technique you can use to build social media engagement is characterization.
Characterization builds empathy between the reader and your post or feed/series of posts. But how do you do that?
Characterization is built by revealing personal details. It's in the advice to "be personal", but we can expand on that idea to give real depth to a personal or business brand. You can give your brand a character. You can reveal its struggles, its growth...

1. The no strategy mistake. Some dumb idiots shoot out posts and Tweets without having commercial goals, without segmenting their market, and without understanding the buying process for what they sell.
2. The same dumb idiots don't invest in good content. Your content strategy will be as thin as air if you don't invest in it....

The goal of this blog is to stimulate thinking about social media. I believe the Socratic method is an interesting tool for communication. It must therefore have applications in social media.
Here's my thoughts about using the Socratic method in social media:...