Six Colors – Apple, technology, and other stuff

In late 2008, Steve Jobs hopped on the company’s quarterly phone call with analysts and, besieged by questions about Apple being threatened by low-cost PC laptops called “netbooks,” he explained how Apple approached its product decision.
“We don’t know how to make a $500 computer that’s not a piece of junk,” he said....

Apple’s history with education is a long and twisty one. Like many folks my age, my earliest school experience with computers were an Apple IIs, carted in to a classroom, on which you could wait your turn to play Number Munchers. Later on, it was labs...

Checking in with “The Sims,” whether hardware colors sway our buying choices, Apple’s new pricing strategy with the iPhone 17e and MacBook Neo, and whether the Studio Display XDR is a bad deal.
Go to the podcast page.

The rumors are true: Apple has announced a new, low-price MacBook based on an A-series processor. It’s the MacBook Neo and it starts at $599, the lowest price ever for a new Mac laptop.
This product is the result of Apple’s manufacturing ability and the rise of Apple silicon. With Intel processors, the MacBook Air has basically occupied the bottom limit of what Apple would consider acceptable performance for a Mac. But even the original...