PureCars | Automotive Digital Marketing & Business Intelligence for De...

We are proud to announce that we have completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.
This program gives dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. You can refer to the iMR Dealer Program guidelines for further information....

Automotive marketers are continually bombarded with questions and requests to prove their efforts are yielding results. Attribution has helped to begin answering these questions, but there’s still more work to do.
Essentially, because of the rise of digital, it is simpler than ever to understand all of the various channels and touchpoints shoppers are interacting with along their path to purchase. With all of this information comes the opportunity to study shopper...

Contributed By: Toria Munoz
With Facebook’s recent announcement to no longer offer third-party targeting, advertisers are actively looking for ways to combat this change. The answer? CRM Data. Here are four important things to consider when using this untapped source of data in...

ZipDriven is a powerful market analytics solutions that enables busy dealership managers to make smarter, more informed decisions on marketing, sales and conquesting opportunities. In this video, Product Whiz Travis Tarver explains three ways that top...