Shane Barker | Digital Marketing Expert & SEO Leader

TikTok is more than just the “dance trends” app. With the outcry against its banning in late 2024-early 2025, it’s clear that lots of people love TikTok. I can see why; its short format is very digestible and, some may say, addictive. People would spend...

You might have spent hours crafting the perfect blog post with all the insights the reader could need. But once you post it, your article is buried in Google’s second page or even further back. Unfortunately, that’s a pretty common occurrence. So many...

Have you been doing SEO for your website, but it feels like you’re just throwing everything at the wall to see what sticks? Have you put hours and hours into your site and content just to see them slide down the Google rankings into obscurity?
There’s a difference between just doing SEO and doing SEO right. And that difference is strategy. Without a sound strategy, you’re going on a road trip without a map. You might be going somewhere, but you can’t be sure if it gets you closer to your destination...

You’ve poured your heart (and resources) into building a blog, posting videos, and sharing them across social channels, and yet your online presence still feels like the world’s best-kept secret. If you’re a digital marketer or business owner aiming...