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While content and digital marketers have spent years honing Search Engine Optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. While SEO is indispensable...

Nowadays, people access the web using a wide variety of devices. These include PCs, tablets, smartphones and even feature phones. When designing a website, this presents both an opportunity and a challenge.
The opportunity lies is the large number of potential users which a website can serve. The challenge lies in making the website accessible across the sheer variety of devices – almost all of which have different screen sizes....

There are few things as nagging as a slow loading webpage. Anyone who has ever visited such a webpage knows this. Just sitting there, waiting – as page elements take forever to appear – can be frustrating, exasperating, and downright annoying.
Now, in the days of slow dial-up internet connections, people were quite tolerant of slow loading web pages. However, in the modern era of super-fast internet, not many people can put up with them....

Every online marketer’s wildest dream is that whoever visits their landing pages goes deeper into their sales funnel, and ends up making a purchase. Unfortunately, this is often just that – a dream.
In the real world, things are a little more complex. It is estimated that only 2% of first-time visitors to a website make a purchase on their first visit. The other 98% leave – often without so much as giving you their email address (https://www.adroll...