Sensei Marketing

As part of a bigger marketing strategy, an influencer community is one of the most effective brand marketing tools around, both for the B2B and B2C markets.
From sharing updates by your business to growing brand advocates around your products and services, utilizing an influencer community can also help you gain valuable feedback from the people that matter most – your customers....

When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?”
It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what was being said before it became a problem, and the perception of...

The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much.
As the sophistication of the technology has grown, so has the methodology of identifying brand influencers. Or has it?...

One of the things marketers and brands alike continue to be excited about is the potential of Big Data and Artificial Intelligence (AI). This excitement is understandable – the ability to tap into previously unheard of sources of information about our...