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As the saying goes, timing is everything—and nowhere is that truer than the Big Game. But in 2026, smart timing isn’t just about the four quarters on Sunday. It’s about the 24 hours that follow.
With record-breaking viewership and an increasingly crowded second-screen experience during the broadcast, the real opportunity for email marketers often arrives after the final whistle. Enter the Monday Recovery....

The Temptation of the “Generate” Button
In 2026, AI is no longer a novelty. It’s a utility. With a single click, marketers can generate 50 subject lines that are witty, punchy, and perfectly punctuated. On the surface, it feels like a massive productivity win....

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over the years.
The coffee giant is quietly testing a new “buy nine coffees, get one free” rewards perk for select loyalty members....

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm.
If anything, those rules seemed like a potential boon—filtering out the most egregious spammers and thus making the messages of good-faith actors more visible....