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Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a new report.
The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a potential acquisition, though no agreement has been reached yet”, sources told Bloomberg (subscription required)....

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads.
What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit....

Experimentation is an underutilized tool in content strategy for SEO.
Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle.
However, the rise of social search platforms presents an opportunity to accelerate this process....

Receiving negative reviews from former employees is never fun.
Getting this sort of detrimental feedback online can feel like a sucker punch.
But get this: