The SciMark Report

A little more than 15 years ago, on June 15, 2007, I launched this report. The decision instantly made me a trendy new “blogger,” and I was soon the industry’s most popular blogger — but only because our industry is small and no one knew what the heck...

In the world of venture capital, a startup that hits a $1 billion valuation is known as a "unicorn." iSpot.tv is now poised to achieve that mythical status thanks to an upcoming $325 million investment from global investment giant Goldman Sachs.
“As we enter our second decade, the investment and support from Goldman Sachs will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice,” iSpot CEO Sean Muller said in the press release...

A DR classic! (and note the socks)
Before you get too excited about that headline, it's mostly a play on words. In point of fact, not much of interest happened last month. Just another episode of Brands Gone Wild. (It’s not nearly as stimulating as the 'girls' version, but there’s a much...

DRMetrix has announced the winners of its sixth annual AdSphere Awards. In the short-form category, IdeaVillage's COPPER FIT won Brand of the Year again, this time for its Copper Fit Never Lost Face Mask campaign.
Meanwhile, on the heels of being named your 2021 True Top Marketer, EMSON won Advertiser of the Year. This is the company's fourth year in a row....