Scenario – Brand Consulting, Brand Identity, Brands for the Future, Br...

Does the ‘Go Local’ tag strike a chord?
And does such heart-warming storytelling remind us that the five-second story isn’t the only route to the share button? Over to the experts –
In a fast-paced, fast-changing world where traditional customs and values have given way to glitz and plastic, Rajesh Lalwani, CEO, Scenario Consulting decodes how and why HP’s ‘Umeed ka Diya’ resonates on many counts. He says, ” For one, it’s the coming...

Meet Liberty Shoes’ Hijabi Biker
In a new digital spot, the brand takes up a sensitive subject. Will it help sell more shoes?
http://www.afaqs.com/news/story/53749_Meet-Liberty-Shoes-Hijabi-Biker

He has not played a game since 2016, but has since been on the cover of Time magazine. He has been called a ‘Son of a Bitch’ by no less the President of United States of America, who in the same speech, in his usual grandiloquent manner, announced “You...

“Money can’t buy love.” they say, and yet our actions, and of those around us, seem to work towards proving towards the contrary every day.
You have just experienced it buying Diwali gifts for family, friends, colleagues and staff at home. Shops are full of gift-packs consisting fancy looking stuff in shiny packages, separated by price – 5000, 3000, 2000, 1000 – you can’t tell what’s inside...