SBCNews - The Voice of the Sports Betting Industry

Betfred has extended and expanded its longstanding agreement with NASDAQ-listed Sportradar in a boost for high-street bookies.
Sportradar, headquartered in Switzerland, will upgrade the retail platform technology used across the 1,300 Betfred betting shops in the UK, supporting the operation of its nationwide high-street estate....

The much-discussed technology programme Racing Digital has come under renewed scrutiny following the removal of its chair, Chris Batterham, amid dispute over the project’s progress and governance.
Batterham, who had overseen the programme since its inception, was removed from his role as Chair by the Racing Digital Board of Directors, according to a statement from the company....

The 2026 Six Nations got underway last night with 2025 champions France delivering a heavy defeat to last year’s Triple Crown winners Ireland.
Rugby union may not rival its far more widely followed cousin of football (or soccer as it will be referred to a lot in June-July this year) in terms of viewership or betting volume, but it still has a loyal following among a core group of punters....

Better Collective has brought its audience intelligence and activation platform FanReach to the US, just months after the launch of its AI-backed Playbook solution in the country.
The FanReach platform is designed to help advertisers reach sports fans using first- and zero-party data....