Sarah Marshall

I teach on the Interactive Journalism MA at City University. This year I’m blogging my class notes. In lesson 4 we looked at Tweetdeck, going from the basics to advanced newsgathering in the space of 40 minutes; creating Twitter Moments and we discussed...

Image by Cristophe Benoit. Creative Commons
In the third class with my Interactive Journalism MA students we looked at analytics and creating an audience strategy.
In lesson 1 we looked at the role that audience development plays in a newsroom and summarised it as:...

Every student journalist must get to grips with Twitter. You’ll need to understand how to use it for newsgathering, plus you need to cultivate your own audience and personal profile as you launch your own career.
Job ads sometimes ask for your handle and you can expect recruiters to scan your feed....

Not the modern journalism course timetable. Private Eye.
I’m about to meet my fourth cohort of  Interactive Journalism MA students at City University, London.
I step out of my role as head of audience growth at Vogue International for two hours a week to teach the practical element of the social media, community and multimedia management module; Adam Tinworth teaches the theoretical side....