Sam Weston - Creative Marketing Leader, Photographer & Speaker

Sam Weston. Sam Weston is a creative marketing leader with over 18 years of multi-industry experience and specialism in hospitality and hotel...

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Samweston.co.uk news digest

  • 2 months

    The Shift from Generative to Agentic AI in 2026 – What Hoteliers Can Expect

    For the past couple of years, the conversation around AI has centred on generative AI; clever tools like ChatGPT that can help you draft responses to guest reviews, brainstorm social captions or ideate a campaign, all while you sip your morning coffee...

  • 12 years

    Hotels – How to Use Urgency to Increase Website Conversion

    Urgency in Conversion Rate Optimisation
    Urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality. The potential to create urgency and thus reduce time-to-book, increase booking lead times and reduce the propensity for guests...

  • 12 years

    Hotels – how to reduce OTA dependency

    The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely advanced and continuously evolving, making it a challenging environment for hoteliers trying...

  • 13 years

    Dog Eat Dog

    High street battles
    Yesterdays news reported ‘Jessops camera chain in administration‘. Today we hear that ‘Tesco reports growth in Christmas sales‘. It’s indicative of the way much of the high street has fallen, whilst the supermarkets march on. Admittedly I’ve not been...

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