Marketing in China - Sampi.co

Understanding China B2B marketing environment is the key to success in the market which is often described and the “world factory”, producing every product imaginable. Here are the 12 Q&As on this topic that we have consolidated for our B2B clients...

Despite the worries about China’s slowing economy and trade war with US, 2018 singles day shopping bonanza hits the new record – $30 billion in the first 24 hours.
Singles day is an informal shopping festival in China that has originally celebrated people who are still single. It falls on 11/11 which is meant to symbolize people who are not in a relationship. Since it started back in 2009, it has become the largest...

Chinese internet ecosystem has always been a whole different world with none of the platforms imported from the West ever managing to have any impact on this market.
Chinese internet ecosystem is, perhaps, the only one in world where names like Google, Facebook, YouTube or Twitter are entirely absent from the vocabulary. Admittedly, one of the main reasons for it is inaccessibility of those platforms from China....

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience.
In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means that they are more likely to convert, in other words to become the actual customers...