SALT.agency® A Technical SEO Agency in Leeds, London, UK & Boston, USA

Content teams are always busy. When they’re not writing blogs, scheduling social posts, or sending out newsletters, they’re researching topics for their next projects. On paper, everything your content team is doing looks and feels productive.
But when your leadership team asks what that work is achieving, the answer is sometimes unclear. Traffic and engagement are one thing, but real commercial impact is harder to prove. This is often when budgets come under scrutiny....

For over a decade, agencies have trained their clients and stakeholders to equate traffic and rankings with SEO success. But AI search has fundamentally changed how discovery works.
The nature of this shift is a big reminder to CMOs, marketers and SEOs that higher rankings and increased traffic are just tactics. While they contribute to a genuine business outcome, they’re not outcomes in themselves....

SEO strategies don’t usually fail because of poor insight. They fail because fixes don’t get implemented.
Every unimplemented SEO fix is a compounding tax on your marketing budget.
Regular SEO audits can highlight critical issues and provide you with a list of actions and fixes to improve search performance and address problems with your site, but improving performance relies on being able to tick those items off your to-do list...

The em dash has emerged as an unlikely villain in marketing circles. According to a growing chorus of voices on Reddit and LinkedIn, this humble punctuation mark is a telltale sign of AI-generated content, prompting writers to debate whether to use the...