Dave re: Sales

You have an inbound lead!  There it is in your CRM tool, with your name on it.
What next?
Do these three things before calling (yes calling, not emailing) your lead:

Here’s an email I received recently.   Effective, or not?
Hi David,  I have tried reaching out to you a few times now but it seems as if my timing could not get any worse.  I saw that you have expressed some interest in X by downloading some of our content so I just thought it would be a good idea to speak...

Sales forecasting, like nuclear power, can be a dangerous business.
When a customer provides you with a date --- “we will purchase by December 15th” --- please handle this statement with extreme care.
The worst thing you can do:  take the date at face value, and tell your sales manager it’s the date you expect to receive the PO....

There’s nothing more sacred in sales than the idea of closing.
It’s the stuff movies are made of.
But it’s an old paradigm that has been fading for years.