Rocky Fu - Growth & GTM Strategist

Facebook launched a new tool for marketers called Cross Border Insights Finder to compare country insights from Facebook campaign data to explore new growth opportunities around the world.
After you answer three questions…
Where do you currently do business?...

A recent study by Polar shares several factors that improve the article CTR, including longer headlines, numbers and special characters, topic-related and positive words in the title.
More characters or more words in the headline lead to a higher CTR performance....

An annual 10-week mid-year retail sales festival called Great Singapore Sales, or GSS organized by Singapore Retailers Association, just started over the last weekend. And, more e-commerce companies have joined the festival.
This serves as an inspiration for this post while the knowledge and tactics below not only apply for retailers in Singapore....

I’ve been a Citibank customer for years since 2008. And, I began receiving their promotional emails since then like these ones:
I rarely opened them. I opened one yesterday, which “inspired” me to write this post. :’) I’ve been doing email marketing (eDM) since 2006; I have to say, Citibank Singapore’s eDM campaigns were poorly developed. It’s a bit surprising to me as Citibank...