Research Services and Mobile Surveys in Emerging Markets

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Africa’s economy, accounting for the majority of businesses and employment across the continent. Recognizing their vital role in driving economic growth and job creation, GeoPoll and Africa...

The choice between products quality and quantity can vary significantly depending on various factors such as socioeconomic status, cultural preferences, product type, and individual priorities. Similarly, when the price of a good rises, consumers tend...

The digital revolution in Africa is propelling various sectors into new realms of potential, and the gaming industry is no exception. GeoPoll’s latest report, “Gaming in Africa,” provides a detailed exploration of the burgeoning gaming scene across Egypt...

Betting, particularly through mobile platforms, is a prevalent activity among the youth in Africa. Over time, GeoPoll has conducted surveys, both internally and on behalf of clients, indicating the widespread popularity of gambling across the continent...