Deliverability - Return Path

I don’t have to tell you that marketing technology is always changing, you experience that every day. As an email marketer you live and breathe browsing behaviors, purchasing decisions, and re-targeting decisions based on new sets of data. Your email...

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest...

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look...

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success.
Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide to help people accomplish their goals, the following principles can help email marketers revolutionize their email programs....