RebelMouse | Your Digital Growth Partner, Platform and Agency

Launching a media brand in 2025 has never been easier — or riskier. The tools are available, cheap, and everywhere. The barrier to entry is virtually gone, but so is the margin for error. Sure, you can launch a site in an afternoon, but building something...

How can brands and publishers survive massive shifts in how people search for and consume content online? The most sustainable have diversified their traffic sources. Their engaged audiences — readers, viewers, listeners — come from search, social, and...

For years, we all nodded along to the same model. All you had to know was that impressions → clicks → conversions. It was simple and you could benchmark it month to month.
Unfortunately, everything must change. Google’s AI Overviews started answering questions before people even visit a site. A person types in a question and the answer appears....

Would you join a company where 85% of employees stay longer than two years? Or one where 15% of employees leave within two years?
Most of us like the first option better, even though the numbers are identical. Reality can be framed by description, and that framing affects our decision-making in very real ways. Psychologists call this the framing effect....