Signing up to an autoresponder and writing a year’s worth of phenomenal emails is a giant step toward forming a genuine relationship with your clients and prospects…but how do you convince those people to actually opt in to your emailing list?
Website Placement...

Lawyers know just how powerful summaries are — they’re the one chance you get to really feed the judge or jury the essence of your case all in one memorable moment. Well, when you’re creating a press release, a blog post, or any other form of online...

Publishing legal blog content on a regular basis does good things for your practice. It builds your brand, it provides you a platform to talk with your followers, it helps demonstrate your expertise, and it provides SEO benefits as well. Here’s a few...

Whenever someone clicks onto a website, stays there for a while, and then clicks away from the site entirely, that’s called a “bounce”. For your typical, information-filled legal website, the bounce rate can be as high as 50%.
Google loves to see users engaged, and bouncing is more or less the opposite of engagement — so a high bounce rate is definitely one way to get your website’s ranking on the search engines penalized....