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Pursway. A new world. A new way. The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we...
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Specialty Retailers Using PIVO to drive loyalty: higher spend, cross channel and categories purchases Specialty retailers are facing challenges on many
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Pressures mounting for marketers: “Do More with Your Data” Pursway’s recent survey of over 100 marketers shows that their primary objective for 2014 is to im
Pursway.com news digest
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1 month
Streaming, Politics Star In Magna 2024 US Ad Forecast
If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news.
The US ad market is set to grow this year.
US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international sporting events like the Olympics to the mix, US ad... -
1 month
IPG MEDIABRANDS’ INVESTMENT IN TECH INNOVATION BROUGHT BIG WINS
IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year
IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation... -
2 months
IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creat...
IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content
Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities... -
7 months
IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO ...
Kinesso, Matterkind and Reprise Come Together to Form New Unified Entity
NEW YORK–(BUSINESS WIRE)–IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised...
Domain history
| Web host: | WPEngine, Inc. |
| Registrar: | GoDaddy.com, LLC |
| Registrant: | Registration Private (Domains By Proxy, LLC) |
| Updated: | September 22, 2021 |
| Expires: | December 10, 2022 |
| Created: | December 10, 2009 |
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