Experiential Marketing, Brand Experiences, Sampling and Demos | Fizz

Experiential marketing and Christmas go together like mistletoe and wine. With all the merriment and excitement – not to mention the shopping – it’s the perfect time for brands to get creative with how they engage and delight customers.
Just as Christmas does, experiential marketing makes us stop and draws us in; it has the power to bring people together in real time and put smiles on their faces. Over the years we’ve seen everything from the poignant to the spectacular, but one thing...

It’s a good time to be an independent retailer. While household names like M&S are struggling to get people through their doors and closing branches, small locally-owned shops are opening at record rates. In 2017, 762 independent stores opened in...

Retail has never been easy — but these days, it’s harder than ever to stand out. In an interview last month, Marks & Spencer’s chairman Archie Norman noted that unless the company changes and develops, “in decades to come there will be no M&S...

Marketing is all about Ps: the classic product, price, promotion and place that have been around since the 1960s.
These four fundamentals are crucial to all marketing strategy and activity. In this blog series we’re looking at each in turn, and showing how all four relate to experiential and in-store campaigns....