Market Research Reports | Event Marketing Analytics | PortMA
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Telephone: 1.800.917.9983 info(at)portma.com Mailing Address: Portland Marketing Analytics, LLC 400 Congress Street, Suite 15044 Portland, Maine 04112 Physical Address Portland Marketing Analytics, ...
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One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done, but I find that, for som...
Portma.com news digest
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9 years
The Cold, Hard Facts Behind Creating a Successful Viral Marketing Campaign
Several years ago, I worked on a research study that focused on sports fans and social media. The goal was to help the client get a stronger, more nuanced understanding about how their target consumer uses social media. Overall, social media was seen...
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9 years
Getting Some Help with Panel Research
My work is primarily based around measuring event marketing, but every once and a while, the need for panel research comes up. Panel research studies are interesting because they are essentially a three month long project, condensed into a couple weeks...
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9 years
Psychographic Targeting in Event Marketing
One industry that was new to me in measuring event marketing is pet food. This summer we measured a mobile tour promoting dog treats. Often times I talk about target consumers in terms of a demographic profile. However, the goal of this program was to...
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9 years
Industry Trends: Event ROI Measurement 2013 vs 2014
I spoke recently with an executive team at an event marketing agency about how to measure events. We’re preparing for a conference at which PortMA was hired to provide a workshop on event and meeting return-on-investment (ROI) measurement methods.
Event ROI Measurement: 2013 versus 2014...
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