Poretta & Orr, Inc. – Exhibits. Events. Strategic Marketing.

Exhibiting at conventions and tradeshows is a great way to tell your company’s story. It also is the perfect way to connect with potential customers, educate those in your industry, and network with industry leaders. So how will your company be a standout...

Are you feeling a little defeated at the prospect of meeting the goals and objectives you set for your next tradeshow or convention because you have a small footprint? Do not despair. Small footprints and budgets are not related to the success you can...

So what do HCPs want when they walk onto the exhibit floor and visit your booth?
Very simply, make them smarter than when they walked in. Conventions and congresses offer an opportunity to meet face-to-face with HCPs and in a time with decreasing access, this elevates the importance of your marketing....

Medical meetings and conventions play a valuable part in the overall marketing mix of healthcare marketing strategy. Ultimately, medical meetings and conventions lead to better patient care and outcomes.  The exchange of scientific information and the...