Acts, not ads » Polle de Maagt

“Ok, now it’s enough, we’re going to the hospital”. My wife had been putting up with me complaining about pain for a week now. She was fed up with my stubbornness (and she has always been the smartest of the two of us). Within 15 minutes we were in the...

As you probably know by now, I’m intrigued by having people think less instead of more. Thinking leads to loss of time and mistakes – when things come naturally to you because you turned thinking into habits, you do things quicker, more efficient and...

Whenever I forgot something as a kid, my father would tell me that the best way to not to forget something was by not forgetting something. To think less, do more (I guess, that was the starting point of this acts, not ads blog).
He had his own ways of doing that....

When more than 25 percent of Dutch bike brand Van Moof’s bikes were damaged before even being delivered last year, the company had to act. The problem was especially bad when shipping to the U.S.
The solution? Reconsider the packaging. “We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” VanMoof co-founder Taco Carlier told CNN....