Kochava | Omnichannel measurement for advertisers and publishers
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Kochava | Omnichannel measurement for advertisers and publishers
Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's om...
Playxpert.com news digest
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7 days
New Postback Country Filtering Expands First-Party Data Control
Geo‑precise data sharing
TL;DR Summary
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13 days
Gold Medal Measurement: How MMM Orchestrates the Complete Olympics Story
When Winter Olympics, Super Bowl, and NBA All-Star collide
TL;DR Summary
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20 days
How to Prepare Your Data for MMM
Don’t let your data health be the bottleneck for MMM success
TL;DR Summary
Marketing mix modeling (MMM) has reemerged as a critical measurement tool, but its success hinges as much on data health as the model’s algorithms. Common data issues—inconsistent naming, siloed spend records, and revenue tracking gaps—amplify in next... -
19 days
Why structure and content strategy still matter in the age of AI
The post Why structure and content strategy still matter in the age of AI appeared first on Kochava.
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| Web host: | Tierpoint, LLC |
| Registrar: | GoDaddy.com, LLC |
| Registrant: | Registration Private (Domains By Proxy, LLC) |
| Updated: | August 10, 2024 |
| Expires: | August 09, 2025 |
| Created: | August 09, 2006 |
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