Mobile App Marketing Attribution | Mobile Attribution Platform
Playxpert. Kochava is the industry leader for mobile app attribution and mobile app analytics. Helping achieve measurable growth through...
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Mobile App Marketing Attribution | Mobile Attribution Platform
Kochava is the industry leader for mobile app attribution and mobile app analytics. Helping achieve measurable growth through mobile user acquisition research.
Playxpert.com news digest
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6 months
iOS 17.4 Bug May Lead to Decreased ATT Opt-In Rates
Bug fix included in iOS 17.5 beta
During recent testing, our team encountered a critical issue affecting app performance on iOS devices running versions 17.4.0 and 17.4.1. The issue is related to Apple’s App Tracking Transparency (ATT) framework and opt-in status reporting.... -
6 months
Sound Strategies for Cutting-Edge Podcast Advertising
Expert insights from Kochava webinar with Spotify Advertising and M&C Saatchi Performance
Since its emergence in the early 2000s, podcasting has experienced exponential growth, prompting businesses to adopt marketing strategies to leverage the rapidly evolving medium. In a webinar showcasing podcast advertising, acclaimed industry players... -
6 months
Kochava Product & Partnership Updates Bulletin: Q1 2024
Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy Sandbox, and more
The first quarter of 2024 is a wrap, and the annual Kochava Summit hosted industry leaders in Sandpoint, ID, February 13-15. Check out all the excitement, photos, sponsors, and more on LinkedIn.... -
6 months
Apple Privacy Manifest Prep Checklist
Steps to take with your next iOS app update after May 1, 2024
Per a February 29 post from Apple, beginning May 1, 2024, developers submitting an app update that leverages commonly used third-party software development kits (SDKs) identified by Apple will be required to update versions of these SDKs to include a...
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