phmelody | all things dr. melody

This blog post (do we still blog?) is more of an acknowledgment that while doing rad bike equity stuff I have fully left this website out of the loop.
My bad.
Hello, from a vegan taco.

In this two-part blog series, I discuss the idea of bicycle share marketing as an important tool for creating a diverse user base rather than letting bicycle share market itself.
Given bike share’s continued problem with integrating a diversity of users, why don’t we look at how its marketed?...

Big news! The Minneapolis Bicycle Coalition is hosting my book release party on Sept. 12 in Minneapolis. If you live in the area, please RSVP to attend the event. People of color and WTF (women, trans, femme) will be given seating priority.
NOTE: due to the overwhelming response, there will be an overflow room and a livestream which I will post on social media for all my non-Minneapolis followers....

I was recently interviewed by Josh Cohen about the possibilities and limits to U.S. bike share equity grants. Probably the first and last time I will be ever so thoroughly and accurately quoted.
Here’s a snippet from the article:
[[ “Bike-share systems are not designed for a diversity of users. They’re designed to make money in certain areas of the city,” [Melody Hoffmann] explains. Hoffmann says Minneapolis’s system, like many around the U.S., was set up to make money in its...