Home - Patterson Brands

Here was my experience transitioning from marketing B2C to my current role as owner of a B2B company.  From 1996 to 2004 I was in several senior marketing roles with Canadian brand powerhouse Roots http://canada.roots.com/
Here are the top 3 lessons I took from my time as a B2C marketer that I use daily in marketing my B2B business:...

**This post was originally published on Mar. 3rd, but for some reason WP wouldn’t list the post. Some glitch — who knows?  I’m taking the lazy route and re-posting it today.  thanks!
I’m a reformed luddite — as of 3 weeks ago! I was using a 9 year old Dell and one of the original Blackberries, almost 7 years old....

- by Jayne Ircha
As most companies, I have noticed that all my client’s budgets keep dropping but their wants for creative and new promotional items keep increasing.  Below are some of the giveaway items that I have come across that WONT kill the budget but WILL impress...

I’m a reformed luddite — as of 3 weeks ago! I was using a 9 year old Dell and one of the original Blackberries, almost 7 years old.
My rationale for technology circa 2003: I had too much time/money invested in software and systems designed to run (barely!) on PC based platforms.  The fear of losing my systems/work/archives kept from making any changes for far too long!...