As the digital advertising industry matures, it has reintroduced fundamental questions of transparency and integrity. Ahead of the upcoming Programmatic I/O in San Francisco, we’ll take a look at ad fraud and non-human traffic: what it is and which measures...

As the digital advertising industry gathers on the slopes of Vail, it is time to take a closer look at a topic that I mentioned in my previous Vail post: the role of artificial intelligence in digital advertising.
It’s easy to confuse the AI chatter for a fleeting trend – yet for our industry, it should be regarded as the next step in our evolution. Digital and programmatic advertising has been moving towards an automated state since the mid nineties: Yahoo launched...

The last week of March marks an exciting time for anyone working in digital advertising. Digiday will host its renowned Publishing Summit on 29-31 in Vail, Colorado.
I will be attending the summit, and I’m sure we will have interesting discussions regarding the future of digital publishing and monetization. If you want to take a break from the slopes and meet, book your time from this link....

Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing...