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Optimalstrategix. Uncover how and why your customers make decisions with our industry-leading technology that analyzes behavioral analytics and...
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R. Sukumar | Optimal Strategix Group | OSG
R. Sukumar Dr. Sukumar is President and founder of Optimal Strategix Group (OSG), and he developed many of OSG’s unique research methodologies used by OSG to solve challenging business problems. Prio...
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Michael Lang | Optimal Strategix Group | OSG
Michael Lang Michael Lang is OSG’s Executive Vice President of Sales. In this role, Michael is responsible for driving growth in OSG’s revenue and profit. To help OSG grow, Michael calls upon a dive...
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11 months This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". cookielawinfo-checkbox-functional 11 months The co...
Optimalstrategix.com news digest
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6 years
Superior customer experience in finance – Leveraging the power of behavioral ana...
Imagine this scenario – Two customers dial into a bank’s call center. One of them is looking to explore alternate payment options and the other wants to know their credit statement for the month. You would expect the interactive voice response (IVR)...
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6 years
Going Beyond Customer Satisfaction – Creating the Ultimate Future Journey Map
Organizations have been working towards customer centricity for a while now, to create great experiences for their customers and in turn grow in revenue and reputation. Customer experience (CX) and satisfaction however, is a constantly evolving entity...
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6 years
Going Beyond Customer Satisfaction – Creating the Ultimate Future Journey Map
Organizations have been working towards customer centricity for a while now, to create great experiences for their customers and in turn grow in revenue and reputation. Customer experience (CX) and satisfaction however, is a constantly evolving entity...
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6 years
The Importance of Brand Equity – How to Create Lasting Value for Your Company
Building a successful business requires the interplay of several critical elements like planning, financial management, marketing, customer service, sales and estimation among others. However, many businesses forget the impact that brand equity has on...
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Web host: | WPEngine, Inc. |
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Updated: | March 25, 2024 |
Expires: | March 24, 2026 |
Created: | March 24, 2004 |
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