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A few things you should know
Ghost is designed for ambitious, professional publishers who want to actively build a business around their content. That's who it works best for.
The entire platform can be modified and customised to suit your needs. It's very powerful, but does require some knowledge of code. Ghost is not necessarily a good platform for beginners or people who just want a simple personal blog....

Just start writing
Ghost has a powerful visual editor with familiar formatting options, as well as the ability to add dynamic content.
Select your text to add formatting such as headers or to create links. Or use Markdown shortcuts to do the work for you - if that's your thing....

Distribute your content
Access the post settings menu by clicking the settings icon in the top right hand corner of the editor and discover everything you need to get your content ready for publishing. This is where you can edit things like tags, post URL, publish date and...