Smarter Media Investments | Ocean Media

“Over-the-top” (OTT) viewing has been a growing trend the past few years; steadily the number of people and households watching streaming services has increased. In early 2020 when COVID and the resulting quarantines hit, more people than ever had the...

In this two-part series, we will be analyzing how the social media landscape has changed over the past 18 months both from an audience perspective, as well as learning about how these platforms are enticing users and content creators to maintain the...

When venturing to answer the burning questions about attribution and the best place to spend the next advertising dollar, advertisers often turn towards incrementality testing in the form of exposed and control groups. This is especially true of digital...

2020 was a turbulent year for TV advertising with larger than usual swings in both viewership and category spends. We have covered some of those larger TV viewership trends in previous articles but wanted to dive into Nielsen’s AdIntel to provide a view...