ObservePoint | Home

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
The post Hello world! appeared first on ObservePoint.

Analytics solutions are constantly changing, and because there are always updates in our technological services, we rarely master one marketing tool or one device. By the time we fully understand the product, it is updated and we have to redo the process...

Sherlock Holmes once said, “It is a capital mistake to theorize before one has data.”
I’ll do you one better and say, “It is a capital mistake to theorize before one has accurate data.”
So how do you go from data of unknown quality to accurate, reliable, risk-everything-’cause-I-trust-this data?...

I checked out your website. And what did I find? Broken tags.
What tags? Those little bits of code required to collect analytics data, personalize content, serve advertisements and enable retargeting campaigns. Yeah, they’re broken.
Here are the facts of life: Tags have a way of showing up unexpectedly, dropping off without warning and breaking down on a whim. Yours are no exception....