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How to Avoid Being Collateral Damage in the ISP Email Wars
Email deliverability is the most important – and overlooked – element of every email marketing campaign. If you’re an email marketer you know it’s a war out there.
Every day, ISP’s wage war on spam causing collateral damage to perfectly good senders. Good marketers pitch legitimate products and services, only to go down in flames by ending up in the junk box. ISPs are constantly tweaking their methods of zeroing...

Sending mass emails out to a list of customers may be easy, but it’s far from effective!
In this day and age of technology, consumers have the choice to read, listen to and engage with content that they want to consume. So how do you make content that’s interesting to your customers?...

Transactional email sounds like some kind of specialized email reserved for high-powered executives in a lofty office somewhere in the city… but the truth is it’s a type of email that you interact with on a daily basis!
Consider this – how often have you bought a product online? How many times have you used an online banking service? How often have you received an automated support ticket?...