Morgan McLintic on Communications

Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make:
1. Hiring a PR firm too soon...

As a growing agency, we’re looking to expand our client roster and to hire great talent. But just as you don’t hire every candidate, it’s essential for an agency not to take on every potential client. This is a relationship and it’s important for both...

PR implications of the Google Memo
We spoke to PRWEEK recently about the anti-diversity memo crisis at Google. There were questions about how Google was handling the issue given their silence. Then CEO, Sundar Pichai, stepped in, cutting short his vacation stating the content was ‘not...

Like many good PR agencies, we’re hiring at present, which means we have job ads live and are sharing the vacancy over social channels to attract job-seeking talent.
We’ve had hundreds of applications as a result–and we’re amazingly grateful for the interest. Trouble is most of those applications are irrelevant. This breaks my heart since a targeted pitch is a core skill in PR. Except this time, these comms pros...