Mobify | The Modern Front-end Platform as a Service

This year has thrown a lot of curveballs, creating a very tough environment for businesses to survive, let alone thrive. Those that have successfully navigated the difficult landscape have done one thing well: adapted, and quickly.
In a recent McKinsey & Company survey, executives and directors said their organizations were making widespread changes “to increase the speed at which they adjust strategic direction, make and implement tactical decisions, and deploy resources....

I’m thrilled to announce that Salesforce has signed a definitive agreement to acquire Mobify. This is a natural extension of our multi-year partnership with Salesforce and an exciting milestone for our customers, partners, and employees.
Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase...

The road to a headless commerce architecture is often driven by a need for flexibility and scale as organizations are looking to reach customers at an increasing number of touchpoints. Business and development teams are finding that a tightly coupled...

This article was originally posted on Retail TouchPoints.
Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year.
The key is to never settle for the status quo. Shopper expectations are always evolving and your customer experience should evolve with it. Keeping up requires a certain level of agility, as agile teams can test, learn and deploy much faster to make...