At MetrixLab, we challenge the status quo of insights

26 November 2018 - Helping you understand consumers’ emotional reactions to brands and brand communications.
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Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.
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Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.
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Emotions matter: They influence consumers’ brand choice and purchase intent
Studies show that emotions play a key role in our decision-making. Emotions are the primary reason why consumers choose a specific brand over another. When faced with two similar products from different brands, emotions play a bigger role than information...