Metadata: Turn Campaigns into Experiments & Ad Spend to Pipeline

Metadata. Social media platforms and agencies push for higher spending. With Metadata, every dollar invested transforms into tangible...

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Metadata.io news digest

  • 5 years

    Nothing but Net New Leads: Geofencing Ads to the Oracle Arena

    What’s better than networking with marketing thought-leaders, while watching the Warriors at the Oracle Arena? Maybe watching the Warriors actually win, but nevertheless, last Thursday was a great night for B2B marketers in SF. We were invited by G2Crowd...

  • 6 years

    Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018

    This week we’ve landed on the East Coast for MarTech 2018. The event runs through tomorrow, October 3rd at the Hynes Convention Center in Boston. MarTech offers an exhaustive education program focused on the convergence of marketing, technology and management...

  • 6 years

    Can AI on a Budget Help with Predictive Marketing?

    Predictive marketing is the industry buzzword of 2018. This is despite statistics that show the majority of businesses have not developed the martech stack to properly use the data. According to a report from SAS, 93% of companies cannot properly use...

  • 6 years

    5 Ways to Use Video in B2B Marketing

    By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. B2B companies have found that their videos...

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