Home - Meg Button

My phone has now replaced coffee as the first thing I think about when I wake up in the morning.
My day starts out by checking email – 3 different accounts, using Gmail app. Open up weather app, check forecast. Go to Starbucks, pay for coffee using app. While the barista was making my drink, use Uber app to order a cab. Arrive at meeting, can’t...

Social Media is still considered a “soft-sell” marketing strategy leading many online retailers to believe it is not an area to focus on to help generate online sales. With social content frequently compared to hardball conversion based tactics that...

There are a couple of things that stick out to me in my personal shopping experience that I’ve never been especially fond of – department stores and LCBOs. To me, there’s something completely uninspiring about shopping this way. Especially when I’m shopping...

BY AMY WALMAN
On September 30th, Women of Influence hosted a legacy panel entitled “What It Takes To Become a Canadian Icon”. I had the pleasure of attending this incredible event with Jacqueline Douglas, Director of Marketing at Teachers Life, Stevie Gorrie, Team...