MeasuringU – UX Research and Software

Are websites and products with a better user experience more profitable? If a user has a better experience, are they more likely to reuse, repurchase, and recommend the experience to others?
While there is a strong interest in quantifying how a better user experience can impact the bottom line, there’s stubbornly little data to understand the predictive abilities of UX metrics. The first step in understanding how investments in UX will pay...

In 2020–2021, lockdowns and limits on social gatherings during the global pandemic forced the cancellation of sporting events, concerts, theatrical performances, and more.
Now, the live events industry has re-emerged even stronger than before, as fans are eager to return to their favorite venues and stadiums. Even though the average cost of tickets has increased by 10%, Live Nation reports a 40% increase in revenue from...

What percentage of users are willing to participate in a TA study?
The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing.
Think Aloud, as a method for understanding human attitudes and behavior, has been around for over a century. Although often thought of as a single method, there is actually substantial variation in how TA is implemented, including concurrent TA with...

User experience research has many methods.
Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods.
Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research goal and (2) the logistics of the resources needed to implement the method. That is, the approach involves methodological considerations...