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You stand at the entrance to the nicest neighborhood in your town. Flanked by your best buds and armed with treat bags  and the most convincing costume you can come up with, you are ready to go make your pitch.
“Trick or Treat!”
Your request is greeted with admiration and handfuls of delicious treats....

You search Google using a keyword, phrase, or even a question, and get a series of results, often very relevant to your request.
So how does Google do it? How do they decide what to show, when to show it, and who to show it to?
The Magic Formula For Search Results...

“A ship in harbor is safe, but that’s not what ships are built for.” – John A. Shedd
I heard this quote the other day from an elderly man named Oscar in a human interest story on the news, and it really stuck with me, and not just because it is hurricane season....

Putting together an effective leave behind or sales sheet for your clients can be challenging. There is lots of information that you could potentially share with them, from technical aspects to proof of your professionalism. What you choose to leave...