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Super Bowl ads have always juggled story power and star power. But the overall swing toward celebrities has been an ongoing trend.
In 2010, just 31% of Super Bowl ads included a famous face. Last year, a whopping 68% of Super Bowl ads featured celebrities and 51% featured multiple celebrities, according to iSpot.tv and EMARKETER....

Steve Jobs famously described the computer as a “bicycle for the mind.”
Last week, my old friend Jason Copeland invited me to join a Silicon Valley roundtable he moderated with a fascinating topic:
“Will AI be a bicycle for the mind? Or an autopilot to which we passively delegate human judgment and creativity?...

Marketers use have long used personas as a tool to try to bring customers into the room — to help organizations be more customer-centric. They’re intended to help with everything from innovation to experience design to marketing and sales.
A software engineer named Alan Cooper is credited with creating the first persona in 1985. Looking for a better way to design software, he invented “Kathy” as a synthesis of all of the customer interviews he’d made. Ogilvy later popularized personas...

Many organizations use some form of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end.
Yet this Darwinian process of bringing ideas to life doesn’t necessarily lead to survival of the fittest ideas. By design, the innovation funnel leads to survival of the safest ideas....